World Trade Center Logo

Preservation Project

An open project to photograph and preserve the Twin Towers
in the New York skyline logos.

After 9/11, I started to noticed the Twin Towers in many logos containing

the New York City skyline. These were mostly from small businesses:

dry cleaners, delis, movers, and so on. I experienced a strange mix

of sadness and joy seeing the iconic Towers standing there majestically,

as if nothing happened.

These logos will not last forever as many of the small business will either

update their logos at some point or close their doors eventually. Thus the

Twin Towers would sadly vanish forever.

In order to preserve them, I started photographing them whenever

I found one – and there are many of them around. Soon it became an

enjoyable game every time I was on the streets of New York, like a

treasure hunt which never ceases to be rewarding.

If you find a logo with the Twin Towers, please photograph it send it to

this site. They will be added to the collection and be preserved forever.

Ji Lee

World Trade Center

Logo Preservation Project